Our organization

Since 1998, PRINCELUBE (ASIA) PTE LTD has been the exclusive licensee of the ‘PRINCE LUBRICANTS’ brand in over 40 countries. For over two decades, Prince Lubricants has excelled in meeting the diverse lubricant needs of modern life by engineering and manufacturing high-performance lubricants and functional oils. Our top-notch products cater to the automotive, marine, and industrial sectors, establishing a robust presence across three continents. Committed to innovation and excellence, Prince Lubricants continues to set the standard in lubricant technology and performance.

Innovative company

Our state-of-the-art production site houses an experienced R&D team that employs first-class engineering technologies to achieve optimum outcomes. This includes the development of the P+ SYNTHESE coefficient synthetic technology, as well as our proprietary VHVI P-9 and P-12 Ester Technologies. Through these results, we empower you to transform your driving experience, ensuring optimal drivability that surpass all expectations.

Product Solution company

We manufacture and deliver essential lubricant and oil products for modern society on an industry-leading scale. Our outstanding in-house personalized program is dedicated to addressing global inquiries, ensuring that the products you need in your specific territory or market offer exceptional value through enhanced energy efficiency and long-term component protection.

Progressive company

Through years of aggressive and impactful marketing and advertising efforts, we have solidified our position as a top contender in the automotive industry. Our dedication to building brand awareness and recognition is supported by extensive marketing initiatives, and a robust network of partners across various countries who promote and distribute our best-of-class products.

Discover comprehensive and top-notch solutions in our 500+ product lineup.

With a global footprint spanning 25+ countries, our exports reflect our international success.

Our global network boasts 1500+ dealers, ensuring accessible product worldwide.

As a reputable lubricant leader, we meticulously inspect every single batch of raw materials, selecting only the highest grade and quality base oils and employing the latest additive formulating techniques to craft our products. Our stringent In-Process Quality Control (IPQC) adheres to the rigorous quality, manufacturing, and environmental management standards, in accordance with ISO 9001 and OHSAS 18001.

We proudly hold the most esteemed reputation among clients and consumers in the industry today, as our products stand as utterly unparalleled. They are unequivocally distinct from commercially available competitive brands. Infused with technological innovation and distinction, our motor oils promise unrivalled performance and superior value, offered with unwavering confidence.

We only produce our products in-house ensuring uncompromised quality.

We engineer products in sync with the latest engine designs and innovation.

Our motor oils adhere to the latest guidelines set by international bodies.

Our performance-orientated oils are competition-proven by professionals.

Technology

Our products feature revolutionary additives and formulations, setting a new benchmark for excellence

Assurance

Count on seamless usage of our motor oils, fortified by our meticulous quality assurance processes

Recognition

Years of endeavor in laboratory, racetracks, and harsh marine environments yield our superb products

Upscaling

Consider us your partner in distribution, offering invaluable support for your growth and successes